SANTA LUPITA - LOVE STITCHES FROM MEXICO
SANTA LUPITA is a new label for women, men and kids, which was born to bring the colorful and high quality richness of handmade clothing from Mexico to Europe.
The brand aims at offering an alternative for cosmopolitan fashionistas looking for uniqueness and elaborate garments that differ from today ́s mass production.
All pieces are hand woven or hand stitched and have been carefully selected to fullfil all expectations of fashion-conscious European customers.
Furthermore, Santa Lupita supports the value of passing traditions from one generation to the next one. Our goal is to boost customers appreciation of handmade clothing, hence supporting local producers carry on with their slowly disappearing heritage by giving European customers the chance to share this century-old clothing tradition with their kids.
The result: awesomeness and high quality handmade dresses, shirts and accessories with a traditional yet modern fashion identity.
BEHIND SANTA LUPITA
Hand stitching and weaving has been passed from one Mexican generation to the next one for centuries, representing one of the country ́s most important heritage conservators. Due to its geographical size and climate variety, Mexican clothing is diverse in styles, materials and colours.
SANTA LUPITA has travelled all over the country, not only to find the most elaborate and beautiful garments, but also to understand how this tradition has been developing and what its current challenges are.
One of the most striking elements is the abscense of synthetical fibres and the continuous use of natural colours, which are still produced by women at their homes in remote areas of Mexico. Basically, the whole production process takes place at private homes, where women not only stitch and weave, but also take care of their kids and have the responsability for the well-being of their families.
However, in times of mass production and high price sensitivity of customers, this tradition has been abandoned by many women, who cannot afford a descent living standard for them and their families by just doing this activity. Thus, Mexican hand stitching and weaving are at risk of being lost forever.
Behind SANTA LUPITA, there is a mayor effort to establish new market opportunities for traditional handmade clothing from Mexico by rising the awarness of international customers towards it, hence securing the business attractivity of this tradition for Mexican artisans and consequently, making a contribution to preserve it.
COMBINING FASHION AND TRADITION
SANTA LUPITA will offer a new fashion concept, pretty unknown in Europe so far.
SANTA LUPITA will offer awesome and colorful uniqueness to wear to a liberal, cosmopolitan and fashion-conscious generation.
SANTA LUPITA will offer top quality based on natural fibres and colours; all our garments will be hand woven and/or hand stitched.
SANTA LUPITA will show that there are alternatives to mass production in the clothing industry; we will help increase the appreciation of handmade products by distinguisihing its real value.
SANTA LUPITA will open up the European fashion market to Mexico ́s rich clothing tradition.
SANTA LUPITA will support the entrepreneurial activitiy of artisan women in Mexico by building up a solid customer structure for them abroad.
SANTA LUPITA will source all its items from private households, enabling a traditional work life balance for artisan women, who are not only in charge of supporting their families financially, but also have the responsability of managing their household.
SANTA LUPITA will contribute to preserve one of the world ́s most elaborate and beautiful clothing traditions.