SANTA LUPITA is a fashion label for women, men, kids and home.
It was born to take the colorful and high quality richness of handmade clothing from Mexico to the rest of the world.
The brand aims at offering an alternative for cosmopolitan fashionistas looking for uniqueness and elaborate garments that differ from today ́s mass production.
All pieces are hand woven and hand embroidered and have been carefully designed and handcrafted to fullfil all expectations of a fashion-conscious clientele.
SANTA LUPITA is more than fashion though; we are committed to cultural heritage and support the value of passing traditions from one generation to the next one.
Our goal is to boost the appreciation of handmade fashion, supporting local artisans carry on with their slowly disappearing heritage by giving international customers the opportunity to share this unique and century-old tradition.
All designs by SANTA LUPITA are based on traditional patterns, colors and structures and are created in close cooperation with indigenous artisans and fashion experts from all across Mexico.
Therefore every single item of SANTA LUPITA is a colorful expression of the rich cultural heritage of Mexico.
The result: contemporary and high quality handmade fashion and home accesories with a traditional yet modern fashion identity.
Hand weaving and embroidery have been passed from one Mexican generation to another for centuries, representing one of the country ́s mayor cultural conservators. Due to its geographical size and climate variety, Mexican clothing is diverse in styles, materials and colors.
SANTA LUPITA has travelled all over the country, not only to find the most elaborate and beautiful garments, but also to understand how this tradition has been developing and what its current challenges are.
One of the most striking elements is the abscense of synthetical fibres and the continuous use of natural colors, which are still produced by artisans in remote areas. Basically, the whole production process takes place at private homes, where women not only stitch and weave as a hobby, but also take care of their kids and have the responsibility of their households.
However, in times of mass production and high price sensitivity, this tradition has been abandoned by many women who cannot afford a descent living standard for their families by just doing this activity. Thus, Mexican embroidery and weaving are at risk of being lost forever.
Behind SANTA LUPITA, there is a mayor effort to establish new market opportunities for Mexican artisans and their traditional handmade clothing. Our goal is to rise the awarness of the international fashion scene, hence securing the business attractivity of this tradition and consequently, making a contribution to preserve it.
SANTA LUPITA offers a new fashion concept pretty unknown in the Western world: contemporary and colorful yet traditional uniqueness to wear for a liberal, cosmopolitan and fashion-conscious generation.
SANTA LUPITA will show alternatives to mass production in the fashion industry: we will help increase the appreciation of handmade products by distinguisihing its real value. Traditional and handmade is glamorous!
SANTA LUPITA will open up the international fashion market to small Mexican producers fostering their entrepreneurial activity by building up a solid customer structure abroad.
SANTA LUPITA promotes work-life balance for women in remote areas: each single item will be handcrafted by an artisan at her own home, incorporating women in rural areas into the workforce without forcing them to abandon their familiar and social engagement: no central factories, no sweatshops!
SANTA LUPITA uses traditional production techniques: all garments will be hand woven and/or hand embroidered promoting the conservation of one of the world ́s most elaborate and beautiful clothing traditions.
SANTA LUPITA offers high quality based on natural fibres; non-natural fibres will be only used as ornamental elements in minimal quantities. Selected collections will be based on natural colors too.
SANTA LUPITA works with 84 artisans (80 ladies and 4 men) in 16 communities all across Mexico. Our deepest gratitude is for all those artisans who make this brand possible by sharing their knowledge, ability, cultural heritage and hard work with us:
Carmen Aguilar, Ocotlán Ávilez, Reina Aguilar, Teodora Aguilar, Rosa Canseco, Yolanda Carmona, Elisa Coselo, Brígida Cruz, Cecilia Cruz, Juana Cruz, Tomasa Cruz, Santiago de la Torre, Rosa de Jesus, Leovarda de Santiago, Juana Gómez Domínguez, Domitila Domínguez, Vasilia Domínguez, Catalina Estévez, Rosario Estévez, Albertina Fernández, María Mariana Fernández, Marta Fernández, Cenovia Gómez, Eustaquia Gómez, Juana Gómez Torres, María Gómez, Mario Gómez, Osana Gómez, Rosa Gómez, Rosario Gómez, Cecilia Gutiérrez, Bernardita Gutiérrez, Mar Gutiérrez, Antonia Guzmán, Patricia Guzmán, Angélica Hernández, Antonia Hernández, Carmen Hernández, Claudia Hernández, Elda Hernández, Epifanía Hernández, Imelda Hernández, Karina Hernández, Marta Hernández Canseco, Marta Hernández Chávez, Miguel Hernández, Sara Hernández, Crispina Juárez, Clara Jiménez, Norma Jiménez, Antonia López, Isabel López, Verónica López, Julieta Martínez, Juana Méndez, Rosa Mendoza, Mercedes Moza, Belen Núñez, Adriana Peralta, Carmen Peralta, Antonia Pérez, Casilla Pérez, María Pérez, Sandra Pérez, Reinalidina Pérez, Filiberta Ramírez, Marita Ramírez, Rosario Ramírez, Ciri Ramos, Lucy Ramos, Rosamary Reyes, Pilar Robles, Rosario Robles, Mamá Robles, Odilón Robles, Reina Rodríguez, Amelia Ruiz, Libertad Ruiz, Anastasia Santiago, Rosa Vázquez, Silvia Vásquez, Juana Victoria, Macrina Villanueva, Rodrigo Villanueva.