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LOVE STITCHES FROM MEXICO


SANTA LUPITA was born to take the colorful and high quality richness of handmade fashion from Mexico to the rest of the world. 

The brand offers an alternative to cosmopolitan fashionistas looking for uniqueness and elaborate garments that differ from today ́s mass production.

SANTA LUPITA is more than fashion though; we are committed to preserving cultural heritage by passing traditions from one generation to the next one. Our goal is to  support local artisans carry on with their slowly disappearing heritage by giving customers the opportunity to appreciate and share this unique and century-old tradition.

All SANTA LUPITA items are hand woven and hand embroidered and have been carefully designed to fullfil all expectations of the fashion-conscious. All designs are based on traditional Mexican patterns, colors and structures and are created in close cooperation with indigenous artisans and fashion experts from all across Mexico.

Therefore every single item of SANTA LUPITA is a colorful expression of the rich cultural heritage of Mexico. The result is high quality handmade Folk fashion and home accesories with a traditional yet modern  identity.

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LOVE STITCHES FROM MEXICO


SANTA LUPITA was born to take the colorful and high quality richness of handmade fashion from Mexico to the rest of the world. 

The brand offers an alternative to cosmopolitan fashionistas looking for uniqueness and elaborate garments that differ from today ́s mass production.

SANTA LUPITA is more than fashion though; we are committed to preserving cultural heritage by passing traditions from one generation to the next one. Our goal is to  support local artisans carry on with their slowly disappearing heritage by giving customers the opportunity to appreciate and share this unique and century-old tradition.

All SANTA LUPITA items are hand woven and hand embroidered and have been carefully designed to fullfil all expectations of the fashion-conscious. All designs are based on traditional Mexican patterns, colors and structures and are created in close cooperation with indigenous artisans and fashion experts from all across Mexico.

Therefore every single item of SANTA LUPITA is a colorful expression of the rich cultural heritage of Mexico. The result is high quality handmade Folk fashion and home accesories with a traditional yet modern  identity.

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Behind Santa Lupita


SANTA LUPITA has travelled throughout Mexico, not only to find the most elaborate and beautiful garments, but also to understand how this tradition has developed and what its current challenges are.

Hand weaving and embroidery have been passed from one Mexican generation to another for centuries, representing one of the country ́s mayor cultural conservators. Due to its geography and climate variety, Mexican fashion is diverse in styles, fabrics and colours.

One of the most striking elements is the abscense of synthetical fibres and the continuous use of natural colors, which are still produced by artisans in remote areas. Basically, the whole production process takes place at private homes, where artisan women not only embroider and weave as a hobby, but also take care of their kids and have the responsibility of their households.

However, in times of mass production and high price sensitivity, this tradition has been abandoned by many artisans who cannot afford a descent living standard with only this activity. Thus, high quality Mexican Folk fashion is at risk of being lost forever.

Behind SANTA LUPITA there is a mayor effort to establish new market opportunities for Mexican artisans. Our goal is to rise the awarness of the international fashion scene in order to guarantee the attractiveness of this tradition and consequently, making a contribution to preserve it.

Behind Santa Lupita


SANTA LUPITA has travelled throughout Mexico, not only to find the most elaborate and beautiful garments, but also to understand how this tradition has developed and what its current challenges are.

Hand weaving and embroidery have been passed from one Mexican generation to another for centuries, representing one of the country ́s mayor cultural conservators. Due to its geography and climate variety, Mexican fashion is diverse in styles, fabrics and colours.

One of the most striking elements is the abscense of synthetical fibres and the continuous use of natural colors, which are still produced by artisans in remote areas. Basically, the whole production process takes place at private homes, where artisan women not only embroider and weave as a hobby, but also take care of their kids and have the responsibility of their households.

However, in times of mass production and high price sensitivity, this tradition has been abandoned by many artisans who cannot afford a descent living standard with only this activity. Thus, high quality Mexican Folk fashion is at risk of being lost forever.

Behind SANTA LUPITA there is a mayor effort to establish new market opportunities for Mexican artisans. Our goal is to rise the awarness of the international fashion scene in order to guarantee the attractiveness of this tradition and consequently, making a contribution to preserve it.

IMG_0379.jpg

Combining Fashion And Tradition


SANTA LUPITA offers a new concept pretty unknown in the Western world: contemporary and colorful yet traditional uniqueness to wear for a liberal, cosmopolitan and fashion-conscious generation.

SANTA LUPITA shows alternatives to mass production. We contribute to increase the appreciation of handmade products by distinguisihing its real value: traditional and handmade is glamorous!

SANTA LUPITA opens the international fashion market to low scale Mexican producers fostering their entrepreneurial activity by building up a solid customer base.

SANTA LUPITA promotes work-life balance for women in remote areas. Each single item will be handcrafted by one artisan at her own home. Artisans in rural areas will be incorporated into the workforce without being forced to abandon their communities: no central factories, no sweatshops!

SANTA LUPITA implements traditional production techniques. All items will be hand woven and/or hand embroidered, hence promoting the conservation of one of the world ́s most elaborate and beautiful fashion traditions.

SANTA LUPITA offers high quality based on natural fibres to reduce our impact on climate change. Selected collections will be coloured with natural inks too

Combining Fashion And Tradition


SANTA LUPITA offers a new concept pretty unknown in the Western world: contemporary and colorful yet traditional uniqueness to wear for a liberal, cosmopolitan and fashion-conscious generation.

SANTA LUPITA shows alternatives to mass production. We contribute to increase the appreciation of handmade products by distinguisihing its real value: traditional and handmade is glamorous!

SANTA LUPITA opens the international fashion market to low scale Mexican producers fostering their entrepreneurial activity by building up a solid customer base.

SANTA LUPITA promotes work-life balance for women in remote areas. Each single item will be handcrafted by one artisan at her own home. Artisans in rural areas will be incorporated into the workforce without being forced to abandon their communities: no central factories, no sweatshops!

SANTA LUPITA implements traditional production techniques. All items will be hand woven and/or hand embroidered, hence promoting the conservation of one of the world ́s most elaborate and beautiful fashion traditions.

SANTA LUPITA offers high quality based on natural fibres to reduce our impact on climate change. Selected collections will be coloured with natural inks too

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GIVING A FACE TO FASHION


SANTA LUPITA works with 84 artisans in 16 communities all across Mexico. Our deepest gratitude goes to all those artisans who make this brand possible by sharing their knowledge, ability, cultural heritage and hard work with us: Carmen Aguilar, Ocotlán Ávilez, Reina Aguilar, Teodora Aguilar, Rosa Canseco, Yolanda Carmona, Elisa Coselo, Brígida Cruz, Cecilia Cruz, Juana Cruz, Tomasa Cruz, Santiago de la Torre, Rosa de Jesus, Leovarda de Santiago,  Juana Gómez Domínguez, Domitila Domínguez, Vasilia Domínguez, Catalina Estévez, Rosario Estévez, Albertina Fernández, María Mariana Fernández, Marta Fernández, Cenovia Gómez, Eustaquia Gómez, Juana Gómez Torres, María Gómez, Mario Gómez, Osana Gómez, Rosa Gómez, Rosario Gómez, Cecilia Gutiérrez, Bernardita Gutiérrez, Mar Gutiérrez, Antonia Guzmán, Patricia Guzmán, Angélica Hernández, Antonia Hernández, Carmen Hernández, Claudia Hernández, Elda Hernández, Epifanía Hernández, Imelda Hernández, Karina Hernández, Marta Hernández Canseco, Marta Hernández Chávez, Miguel Hernández, Sara Hernández, Crispina Juárez, Clara Jiménez, Norma Jiménez, Antonia López, Isabel López, Verónica López,  Julieta Martínez, Juana Méndez, Rosa Mendoza, Mercedes Moza, Belen Núñez, Adriana Peralta, Carmen Peralta, Antonia Pérez, Casilla Pérez, María Pérez, Sandra Pérez, Reinalidina Pérez, Filiberta Ramírez, Marita Ramírez, Rosario Ramírez, Ciri Ramos, Lucy Ramos, Rosamary Reyes, Pilar Robles, Rosario Robles, Mamá Robles, Odilón Robles, Reina Rodríguez, Amelia Ruiz, Libertad Ruiz, Anastasia Santiago, Rosa Vázquez, Silvia Vásquez, Juana Victoria, Macrina Villanueva, Rodrigo Villanueva.

GIVING A FACE TO FASHION


SANTA LUPITA works with 84 artisans in 16 communities all across Mexico. Our deepest gratitude goes to all those artisans who make this brand possible by sharing their knowledge, ability, cultural heritage and hard work with us: Carmen Aguilar, Ocotlán Ávilez, Reina Aguilar, Teodora Aguilar, Rosa Canseco, Yolanda Carmona, Elisa Coselo, Brígida Cruz, Cecilia Cruz, Juana Cruz, Tomasa Cruz, Santiago de la Torre, Rosa de Jesus, Leovarda de Santiago,  Juana Gómez Domínguez, Domitila Domínguez, Vasilia Domínguez, Catalina Estévez, Rosario Estévez, Albertina Fernández, María Mariana Fernández, Marta Fernández, Cenovia Gómez, Eustaquia Gómez, Juana Gómez Torres, María Gómez, Mario Gómez, Osana Gómez, Rosa Gómez, Rosario Gómez, Cecilia Gutiérrez, Bernardita Gutiérrez, Mar Gutiérrez, Antonia Guzmán, Patricia Guzmán, Angélica Hernández, Antonia Hernández, Carmen Hernández, Claudia Hernández, Elda Hernández, Epifanía Hernández, Imelda Hernández, Karina Hernández, Marta Hernández Canseco, Marta Hernández Chávez, Miguel Hernández, Sara Hernández, Crispina Juárez, Clara Jiménez, Norma Jiménez, Antonia López, Isabel López, Verónica López,  Julieta Martínez, Juana Méndez, Rosa Mendoza, Mercedes Moza, Belen Núñez, Adriana Peralta, Carmen Peralta, Antonia Pérez, Casilla Pérez, María Pérez, Sandra Pérez, Reinalidina Pérez, Filiberta Ramírez, Marita Ramírez, Rosario Ramírez, Ciri Ramos, Lucy Ramos, Rosamary Reyes, Pilar Robles, Rosario Robles, Mamá Robles, Odilón Robles, Reina Rodríguez, Amelia Ruiz, Libertad Ruiz, Anastasia Santiago, Rosa Vázquez, Silvia Vásquez, Juana Victoria, Macrina Villanueva, Rodrigo Villanueva.